Lion Bar was a 70’s wild child that was aimed at young men who never thought about the amount of calories they’re chewing down. Unfortunately, the target audience grew up into a world surrounded by health conscious choices. The only people picking it up were part of a Lion Bar cult. JWT Kuwait's challenge was to modernize Lion Bar and make it appeal to today’s young men. Lions reigns supreme over the animal kingdom; it is of no surprise that they are one of the most sought after animals on earth. In this campaign, JWT Kuwait quirked things up by spinning an analogy around the hard-to-get beauty of a beast and Lion Bar. These off-beat, National Geographic-esque TVCs feature Lion Bar enthusiasts or rather, Average Joes, that adopt the traits of professional hunters who are famed to go to extreme measures to capture their prized prey and taxidermists who work skillfully to recapture the wild essence of the animals they preserve. Advertised brand: Lion Bar Advert titles: 1- The Hunter: http://www.youtube.com/watch?v=zguifjEFrhM 2- The Taxidermist: http://www.youtube.com/watch?v=PMALQA245LM Advertising Agency (Name, City, Country): JWT, Kuwait City, Kuwait Agency website: http://www.jwt.com Creative Director: Mazen Fayad Art Director: Johnny Boulos Copywriter: Laila Al-Gharabally Account Supervisor: Prabhakar Iyer Published/Released (Month, Year): February 2008