Lion Bar was a 70’s wild child that was aimed at young men who never thought about the amount of calories they’re chewing down. Unfortunately, the target audience grew up into a world surrounded by health conscious choices. The only people picking it up were part of a Lion Bar cult. JWT Kuwait's challenge was to modernize Lion Bar and make it appeal to today’s young men. Lions reigns supreme over the animal kingdom; it is of no surprise that they are one of the most sought after animals on earth. In this campaign, JWT Kuwait quirked things up by spinning an analogy around the hard-to-get beauty of a beast and Lion Bar. These off-beat, National Geographic-esque TVCs feature Lion Bar enthusiasts or rather, Average Joes, that adopt the traits of professional hunters who are famed to go to extreme measures to capture their prized prey and taxidermists who work skillfully to recapture the wild essence of the animals they preserve. Advertised brand: Lion Bar Advert titles: 1- The Hunter: http://www.youtube.com/watch?v=zguifjEFrhM 2- The Taxidermist: http://www.youtube.com/watch?v=PMALQA245LM Advertising Agency (Name, City, Country): JWT, Kuwait City, Kuwait Agency website: http://www.jwt.com Creative Director: Mazen Fayad Art Director: Johnny Boulos Copywriter: Laila Al-Gharabally Account Supervisor: Prabhakar Iyer Published/Released (Month, Year): February 2008

Lion Bar was a 70’s wild child that was aimed at young men who never thought about the amount of calories they’re chewing down. Unfortunately, the target audience grew up into a world surrounded by health conscious choices. The only people picking it up were part of a Lion Bar cult. JWT Kuwait's challenge was to modernize Lion Bar and make it appeal to today’s young men. Lions reigns supreme over the animal kingdom; it is of no surprise that they are one of the most sought after animals on earth. In this campaign, JWT Kuwait quirked things up by spinning an analogy around the hard-to-get beauty of a beast and Lion Bar. These off-beat, National Geographic-esque TVCs feature Lion Bar enthusiasts or rather, Average Joes, that adopt the traits of professional hunters who are famed to go to extreme measures to capture their prized prey and taxidermists who work skillfully to recapture the wild essence of the animals they preserve. Advertised brand: Lion Bar Advert titles: 1- The Hunter: http://www.youtube.com/watch?v=zguifjEFrhM 2- The Taxidermist: http://www.youtube.com/watch?v=PMALQA245LM Advertising Agency (Name, City, Country): JWT, Kuwait City, Kuwait Agency website: http://www.jwt.com Creative Director: Mazen Fayad Art Director: Johnny Boulos Copywriter: Laila Al-Gharabally Account Supervisor: Prabhakar Iyer Published/Released (Month, Year): February 2008

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.

http://7aykhallisou.blogspot.com Vimto Cordial Integrated Communication Campaign 2007 Medium: Integrated - ATL, BTL, Online, and TTL Client: Aujan Industries Brand: Vimto Brand communication agency: JWT Dubai Vimto team@JWT Dubai: Chafic Haddad, Rani Khatib, Firas Medrows, Mazen Fakhoury (currently MD of Mindshare KSA), Marianne Zaki, Dana Kutoubi, Nadine Bou Kheir, Roula Ghotmeh, Hussein Nasser, and Claire Kanj Media agency: Initiative Dubai Market: Middle East with focus on GCC market Campaign name: "Hurry!, they'll finish it all" Duration: Pre-Ramadan and Ramadan (September / October 2007) Subject: Aujan estimates sales in excess of 20 million bottles across GCC during Ramadan Aujan Industries is proud to announce Vimto's 81st Ramadan Season, according to the Hijri (Islamic) calendar. Aujan Industries first introduced Vimto cordial into the Middle East in 1928. Nearly 80 years later, Vimto has developed into not only a household beverage, but an integral part of the Ramadan tradition. Over the next five weeks, Aujan estimates sales will be in excess of 20 million bottles across the GCC. Each season, the Vimto marketing team develops innovative campaigns, which compliment not only the brand but the Ramadan season. This year's campaign is based on the theme 'Hurry, They'll finish it all.' The phrase refers to the possibility that Vimto supplies could run dry due to high demand. Tolga Sezer, Executive Vice President of Aujan Industries, said, 'Vimto's 81st season campaign has been launched in three phases: - The Rumours, - The Revelation - and Showtime. Two weeks prior to Ramadan, we set the ball rolling with an intensive rumour teaser campaign across vox pop teasers on TV, in conjunction with a strong outdoor campaign of 599 faces in KSA.' He added, 'The next step was movie trailer posters, strategically placed in key newspapers; these were aimed to build curiosity among our audience and encourage them to watch a unique set of comic 'advertainments,' which will air from today on TV during the co-sponsorship of "Tash Ma Tash" on MBC1 and across other Key Pan Arab Satellite and Local channels.' In addition, Aujan's campaign incorporates an on-street presence, with 240 truck backs traveling the GCC, and in-store activities, with consumers receiving a warm greeting at point of purchase and in-mall activity. Also, greeting tents have been set up in key malls across the Kingdom of Saudi Arabia, where consumers will be welcomed by a refreshing cup of Vimto. Over 80 years, Vimto has emerged as one of Aujan's core brands. Within the Arab world, the drink has forged an impressively strong bond with local consumers, especially during the Holy Month of Ramadan. Vimto is the ideal beverage to accompany Iftar, providing the body with a jolt of much-needed energy and a burst of pleasure for the tongue.