The Bad Eco Ad

The unenvironmental ad campaign for the eco meet. Wasteful in so many ways. Over days I saw these ads - some a full double spread! Then I stopped looking thru the papers. They're still running for all I know! And what do they say? NOTHING. Full pages of nothing. It's an invitation to register for an event! Zero information. Zero value. Zero inspiration. Zero relevance. And in truth defies any common sense of eco-anything with wasteful ad space, wasteful ad design, wasteful non-message.. You can never build real eco-cities and enviro aware communities with such an attitude and behavior. But hey... it's funded... and green... ok in color! Watch this space for the press release... and I bet you there's a flier.... This ad says: The earth is being poked and prodded by a bunch of spears from every direction, slicing it up, bleeding green gushing all over creating eco cities. And we will live happily ever after. And we're taking out full pages in the local dailies, some centerfolds to make sure you get that. Really?